Case #1 – Spine Care: From back pain to back‑to‑life
Increase qualified consults for a spine surgeon while reducing pre‑op uncertainty.
Audience: Adults 30–65 with persistent back pain; referring PCPs.
What we made: 2‑min surgeon profile; “When to see a spine surgeon” explainer; “Lumbar microdiscectomy—what to expect” video + article; landing page with triage quiz.
Distribution: Clinic site • Email to patient list • Physician‑referral packet • Limited geographic targeting.
What’s next: Add AR module for disc herniation to speed understanding at point of decision.
Case #2 – Foot & Ankle Tumor Program
Clarify pathway for rare/complex cases; support anxious families.
What we made: Program trailer; clinician Q&A; printable “first‑visit checklist”; social cutdowns; referral page with criteria.
Case #3 – Multispecialty Group Launch
Give a new brand a patient‑first voice across cardiology, ortho, and general surgery.
What we made: Brand one‑liners; surgeon profiles; condition library; appointment funnel; provider directory.
